Our Mission
The African Perspective (TAP) Media was founded with a mission of telling powerful African stories. We are a pioneer when it comes to shifting the global African narrative. Over the last 10 years, we’ve led the way with our mission to change how the world sees and thinks of Africa through story telling. Every story we tell aims to expand the scope and narrative focus with which the lives, ambitions and accomplishments of African people are depicted. In previous years, when we were focused on growing the TAP Community, we reached 7 MiLLION Africans a year on the continent and Diaspora.
Our productions have taken us to over 15 countries on the continent, in Europe, and in North America. We’ve partnered with leading international organizations, including The African Union, Uber, and Meta, in the creation of customized content to help them tell better stories of the work they do in Africa. We’ve also produced films and award-winning television shows for Al Jazeera English, Deutsche Welle, and CNN. Our film, “Colours Are Alive Here”, won bronze in The Arts category at the New York Film & Television Festival Awards, 2022.
Overtime, our work has taken us to over 15 countries on the continent, in Europe and in North America. We’ve partnered with leading international organizations including The African Union, UNESCO, UNWomen, Kepler College, Uber, Enda, Mastercard Foundation, Africell, Safaricom and Meta in the creation of customized content & to help them tell better stories of the work they do in Africa.
We’ve also produced films and award-winning television shows for Al Jazeera English, Deutsche Welle and CNN. Our film, “Colours Are Alive Here” won bronze in The Arts category at the New York Film & Television Festival Awards, 2022. Our work has been highlighted on Forbes Magazine Africa.
Unique. Powerful. Creative.
Our Team and Network
Our dynamic, creative, and innovative team is our biggest asset. From their marketing, brand and storytelling expertise, our core team has over 30 years combined experience in new media, business and impact storytelling in Africa. Furthermore, our expanded Pan-African network and experienced collaborators give us an envious advantage when it comes to producing continental stories.
